Follow up: Why can’t a VA be everything to everyone?

An anonymous submitter asked a follow up to our question on Friday… why do I say that they can’t be everything to everyone? So, here’s your answer (my opinion, of course!)

About Candy

My name is Candy and I own OffAssist. I've been a VA since February 2002 and work full time with my husband at it. We have been very successful and I am always being asked for just 2 minutes of my time. This is my way of giving everyone... "just 2 minutes of my time". Enjoy and please ask away!

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3 Responses to Follow up: Why can’t a VA be everything to everyone?

  1. Laurie March 9, 2009 at 11:08 am #

    I definitely agree! You can’t be everything to everyone who needs a VA. It’s better to have a good network of people you can refer to in cases where you find someone who needs a VA with a different skillset.

    Laurie’s last blog post..Solo Attorneys See This

  2. Brad March 9, 2009 at 11:09 am #

    Candy: I think the most important reason is that people want customized solutions. I want a VA that knows all about ME and my problems. I don’t want to buy from a generalist, I want to buy from a specialist. The more frequently you’ve done a task, or served a niche, the less I have to worry about what does she know, what do I have to teach her. You may think that you know enough, but does the prospect think that? It’s always safer for the prospect to buy from a specialist.

  3. Beth March 13, 2009 at 11:03 am #

    There are some VA’s just starting out who have not
    found their target market and offer general services. I believe the target market comes later. It has for me, I am now in the process of updating my site to reflect this target market. I don’t being a generalist makes you any less a specialist. Just my 2 cents.

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